Packaging and branding is gradually making business lucrative, especially in developed countries. One will be shocked at how the prices of local products shipped abroad are skyrocketed.
You think you have an idea of this particular product I am talking about, wait till you are amazed at how a product within the reach of anyone in Ghana is now a premium priced product in overseas.
This is our good old ‘Chewing Stick’ better still ‘ dua’ marketed and sold as organic toothbrush at $18 equivalent to about a whopping GH¢87 with 30 days supply
It comes neatly packaged in a white case and has a “cutter”. It also promises to whiten the teeth. The repackaged product was made known by a Twitter user who couldn’t hide his amusement at the obvious talent.